The Influence of Sharia Corporate Social Responsibility (Sharia CSR) on Corporate Image in the Halal Industry

Abstract

This study analyzes the influence of Sharia Corporate Social Responsibility (Sharia CSR) on corporate image within the Halal industry. Unlike conventional CSR, which is often voluntary and reputation-driven, Sharia CSR is rooted in Islamic principles such as adl (justice), maslahah (public benefit), khalifah (stewardship), and social welfare mechanisms including zakat, waqf, and community empowerment. By adopting these values, companies not only fulfill their economic and social responsibilities but also demonstrate compliance with religious obligations, thereby gaining stronger trust and loyalty among Halal consumers. The research employs a qualitative-descriptive methodology supported by existing literature, comparative insights, and case-based analysis to explore how Sharia CSR differentiates Halal industry companies from conventional firms. The findings reveal that Sharia CSR contributes significantly to strengthening brand image, consumer confidence, and long-term competitiveness, while companies that neglect its implementation risk being perceived as profit-oriented and inconsistent with Islamic ethics. Nevertheless, challenges such as the absence of standardized frameworks, limited consumer awareness, and cultural variations across Muslim-majority and non-Muslim markets pose limitations to its effectiveness. This study offers practical implications for companies in leveraging Sharia CSR as a strategic asset, guidance for policymakers to develop standardized reporting systems, and theoretical contributions to the literature on Islamic business ethics and CSR. Overall, Sharia CSR emerges as both a moral obligation and a strategic instrument for ensuring sustainability and enhancing corporate reputation in the Halal industry.